Wednesday, January 25, 2012

Pop-Up City Part II

As a follow up to the Pop-Up City post that runs a bit further with the idea of a large scale development or city that capitalizes on the benefits we are seeing in pop-up retail, I thought I would share another realized version of this phenomenon. PopUp Hood gives local craft retailers access to highly visible retail space in an underappreciated part of downtown Oakland. It helps kickstart the careers of these small companies and it draws new opportunity and value to the neighborhood. Best of all, unlike a lot of the shipping container projects we've seen this one is taking advantage of existing commercial real estate stock.

This video is really well done. It depicts the entire process of how various forces came together to make this project happen.