Saturday, January 15, 2011

Themed Restaurant Changing Every 30 Days!


Yet another example of adapting a space and keeping the public interested by constantly refreshing and inviting participation! The concept for What Happens When, a proposed restaurant in New York City's Cleveland Place, is a great example of how to build a certain amount of spontaneity and evolving energy into a dining experience that will keep the public coming back. The temporary restaurant installation will evolve its theme along with the cuisine, interior and even the custom composed music will evolve every 30 days!
After all, this is New York, where even big hit restaurants are lucky to stay open more than a year or two is lucky. Staying relevant is key. Even better, they are doing by working around many of the budget and leasing constraints that impede many restaurants. Best of all, they are allowing Kickstarter contributors to participate by suggesting one of themes that will define the experience over the 9 months it exists.

I think the potential of this evolving, participatory premise is summed up best by the prompts on their Kickstarter site:

What happens when you actually get to make the restaurant you've always wanted to make?

What happens when you do it without the big investors, long leases and fancy furniture?

What happens when you begin from the most fundamental thing that ties us all together: sharing food?

And what happens when you get to do it over and over again? While sharing the process with the very people who come to your table?

11 comments:

  1. Themed restaurants have gone this far just to entice more diners.

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  2. I must agree with this idea of doing monthly restaurant overhaul. This may be able to attract more customers.

    NYC Catering

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  3. Is this idea involves huge amount of money? Yet, I may agree with it if it will attract more customers.

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  4. This could attract more customers as they basically do an overhaul every month. "What's new is attractive"? Then turn yourself anew periodically.

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  5. I do like this concept. Imagine walking back to the restaurant to find it completely different from last week? It's definitely a tourist bait!

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  6. With the restaurant changing its decor and menu every month, this would have been another must-try restaurant for tourists. Too bad it closed its doors last June due to complications over its liquor license.

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  7. I love the idea. Its like your going to a new restaurant every month.

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  8. I wonder what wonderful theme they have next.

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  9. I hope they have a restaurant insurance policy to protect their unique business to make sure it lasts for a long time.

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  10. This article gives the light in which we can observe the reality. This is very nice one and gives in depth information.

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