Yet another example of adapting a space and keeping the public interested by constantly refreshing and inviting participation! The concept for What Happens When, a proposed restaurant in New York City's Cleveland Place, is a great example of how to build a certain amount of spontaneity and evolving energy into a dining experience that will keep the public coming back. The temporary restaurant installation will evolve its theme along with the cuisine, interior and even the custom composed music will evolve every 30 days!
After all, this is New York, where even big hit restaurants are lucky to stay open more than a year or two is lucky. Staying relevant is key. Even better, they are doing by working around many of the budget and leasing constraints that impede many restaurants. Best of all, they are allowing Kickstarter contributors to participate by suggesting one of themes that will define the experience over the 9 months it exists.
I think the potential of this evolving, participatory premise is summed up best by the prompts on their Kickstarter site: