Thursday, January 13, 2011

Brewery in the Pharmacy

Suzanne DeChillo/The New York Times

Whether or not you like chain stores or the rapid expansion of Duane Reade into neighborhoods like Brooklyn's Williamsburg, you have to admire the company's efforts to adjust their offering in small ways to accommodate the needs of each neighborhood. I love this mini bar they have set up to bring a new offering, a beer bar, to the Williamsburg neighborhood. The NYTimes article today by Stephanie Clifford shows how they have plugged a small local beer-focused tap room that lets locals fill Growlers with their favorite suds. It's an odd hybrid, but it makes the standardized offering of a chain store a bit more locally relevant.

Pointing to some other examples around NYC, the article points to some of Duane Reade's other efforts: "In some residential areas of Midtown East in Manhattan, for example, the stores sell cut flowers and, over the holidays, they sold fresh-baked pies. In the Bronx, Duane Reade carries more items from Goya, a brand of Hispanic foods, than it does in other areas, and has 40-foot-wide sections of African-American hair products in Harlem and the Bronx."

Large companies increasingly recognize the need to stay relevant in an economy where we are increasingly supportive of the local as opposed to the convenience of the standardized.

Suzanne DeChillo/The New York Times

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