Monday, December 6, 2010

Online and Physical Retail (Slowly) Merging

Last night I went to visit the San Francisco location of AllSaints, and in it I was intrigued by the installation of an iPad in an "antiqued" wood and metal frame amidst the merchandising in their Union Square store. While the iPads definitely stand out dramatically from the style of AllSaints decor, the juxtaposition seems to work.

What's more intriguing is the fact that we are getting ever closer to a meaningful merger of the online and brick and mortar shopping experiences. It's a small step, but just by moving the online experience closer to the merchandise and enabling it through a much friendlier interface (not a clunky computer keyboard and monitor) it somehow makes it more engaging as an embedded part of the shopping experience. Unfortunately the content of this iPad app was the AllSaints website and nothing more. It didn't recognize that the user was in the store or offer anything that you couldn't see at home!


Imagine if it could connect me to relevant merchandise in the store based on what I had already purchased or was currently considering. What if the online selections activated some highlighting technique in the merchandise in the store. The inability to really feel materials and truly see the item is what prevents so many people from using online stores even when they do shop online for other things like electronics or media.

It is as if we are witnessing an early relic of proto-pervasive retail technology, but it still feels that an opportunity has been missed and we've got a ways to go.


20 comments:

  1. online shopping site for gadgets and get world best electronic for very cheap price with shipping free.

    ReplyDelete
  2. This is very good information a really nice blog and I wait for next update your blog Energy efficiency heater from high efficiency toilets, to tankless water heaters and leak proofing with pipe retrofits,

    ReplyDelete
  3. Bamboo baby clothing is clothes type child kids wears to cartoon clothes.this is the very nice blog and more information of baby clothes information.

    ReplyDelete
  4. This is a very nice blog. I hope I can make a blog like you. I amazed with the blog yours.Stainless steel bolts Hex set screws, Cuphead bolts, Hex coach screws.

    ReplyDelete
  5. I'm trying to start an online business selling trendy handbags and Women designer shoes. Most men don't care and can't tell the difference between designer shoes & handbags and those bough at WalMart. We men are simple creatures. I can't seem to find a good listing of wholesalers who may dropship .This Is Very Use ful Blog.

    ReplyDelete
  6. Thanks for the valuable feedback. I think that strategy is sound and can be easily replicable.Great posts. I love this article.Online Shopping for Electronics from a great selection of Projection Screens, Televisions, Streaming Media Players, Satellite Television, DVD Players & Recorders & more at everyday low prices.

    ReplyDelete
  7. Latest Online Women Bags shopping Qatar trends in bags: leather bags, travel bags, handbags, clutches and shoppers. The ideal accessory for your outfit! Free shipping for orders over Rs.6500.This blog is very nice.

    ReplyDelete
  8. Awesome post share I say thanks to share this impressive post.Keep it.
    Baby clothing store online

    ReplyDelete
  9. Your post is truly giving great data.. I loved it and delighted in understanding it. Continue sharing such essential posts
    Porta Bottiglie

    ReplyDelete
  10. This is a very nice blog. I hope I can make a blog like you. I amazed with the blog yours
    Organic baby clothes

    ReplyDelete
  11. Vaping is the name given to the use of a vaporizer. The process involves applying heat to a liquid which generates vapor. The user, called a vaper.inhale and exhale the vapour produced by an electronic cigarette or similar device. This Blog is very nice.

    ReplyDelete
  12. Very efficiently written information. It will be valuable to everyone who uses it, including myself. Thanks a lot . Buy keratin Buy Keratin for Filter and repair harmed hair with this astonishing mix intended to restore smoothness and sparkle to your hair .

    ReplyDelete
  13. Thanks for the nice blog. It was very useful for me. I m happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.

    ______________________
    Online shopping Qatar

    ReplyDelete
  14. The Loving bowl is Providing Pet Bowl is committed to stocking a variety of pet supply items that will contribute to a healthy and happy lifetime for your pets.This blog is very nice.
    ____________
    Pet bowl

    ReplyDelete
  15. Thank you so much for sharing This post. It's gretful blog I have really enjoyed keeping up with you on this blog

    ---------

    E cig

    ReplyDelete
  16. Thank you very much for posting and sharing this great Blog

    _______________________
    Hair trimmer Dubai

    ReplyDelete