Tuesday, November 9, 2010

Pop Up District

The pop up store phenomenon continues to take on new proportions as it increasingly becomes a standard in the most popular urban shopping districts. Fred Dust sent me this photo of The Detox Market on Abbot Kinney Blvd in Venice, CA where no less than 4 different pop up stores can be found in one neighborhood. Eager to take advantage of the struggling real estate market, pop up retail spaces stores are able to stay open exclusively during the holiday season and then disappear again when it's not It's also a solid way to fulfill a niche market without having to over commit.

Imagine an entire neighborhood where the commercial district had no long term leases and rotating retailers were the norm. Every weekend of shopping would deliver something new. Redefining tired downtown blocks could be a great way for small cities to support smaller, more fledgling entrepreneurs while activating underutilized space. A pop up strip mall.