Monday, November 29, 2010

The Online Experience Meets the Brick And Mortar Facade


Treating a street-facing facade as an animated canvas is definitely an exceptional way to create a spectacle for a retail setting. You could even imagine a version of this type of technology enabling a bridging of the online and b&m store as it is projected on the facade perhaps even being manipulated by purchase popularity or pedestrians on the street below. It's hard to imagine an engaging experience at this scale could have been conceived before we were inspired by the spontaneity and quick generation of an audience that we experience online.

Thanks to Gretchen Addi for sending this to me.

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