I love this opening paragraph from a post from PUBLIC Bikes' blog as they announce their holiday pop-up store in the Gap store in SF:
"It’s no secret that the way we shop for stuff has radically changed. Credit (or blame) the web for most of the changes, but the fact is we can now shop for almost anything, anytime, anywhere in the world. Digital colossi like Amazon, Craigslist, and Groupon are a part of everyday life now. Etsy allows us to buy hand made one-of-a-kind goods with a click. Even as virtual shopping has become mainstream, there has been a bit of a renaissance in the other direction. Farmers’ Markets are everywhere. Local crafts fairs and street vendors are back in fashion. Every week there’s another lunch wagon pulling in our neighborhood offering some seriously non-digital street food. The last few years have brought wholesale changes to retail."
It sums up the changing way we experience our public space in so many retail engagements and tees up the value of installing their holiday pop-up retail in an established yet admiring apparel chain flagship. We have come to expect the juxtapositions in the digital domain, but now thanks to temporary but mutually beneficial relationships and a little creative thinking, it's happening in real life.
Check out the PUBLIC Bikes post here.
PUBLIC Bikes was invited to install a pop-up retail space in
the middle of the Gap store on Powell. They get more exposure
and Gap gets some extra traffic and buzz. Everyone wins.