Sunday, September 19, 2010

Bring the Puppies to the People


This weekend while wandering around in Duboce Triangle and Lower Haight, I ran across the Wonder Dog Rescue's mobile pet adoption on a street corner. It's a fun little example of a mobile experience that enables an institution to bring their value (pet's that need adoption) to the demand (pet lover's walking around a pedestrian and pet-friendly neighborhood). They set up a pen outside of the Animal House pet store at the corner of Fillmore and Waller every Saturday and make an instantly engaging experience for neighborhood pet lovers, many of whom probably already gravitate to the business on the corner. Not every business can make their offering so easily accessible, but Wonder Dog is proof that it can be rewarding for everone involved, especially the puppies.

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